Digital Marketing

Top 10 Social Media Marketing Platforms


Marketers are increasingly using social media channels to reach out to new customers. The good news is that social networking may help you locate consumers in a variety of sectors. Yet, with so many social media sites to choose from, picking the perfect one for your company can be tough. It implies you need to make sure you’re using the appropriate social media platform for your business’s intended audience.


 As a result, your marketing initiatives will become more efficient in terms of reach, sales, and income generation for the company. In this post, you’ll learn about the best social media marketing platforms as well as the types of audiences and goals they may help you achieve.


  1. Facebook:

Facebook is the world’s most popular social media platform and one of the most popular local business directories. It is used by people of all ages to communicate with the world, join groups and forums, locate and visit local businesses, and track brands. Build ties with current clients using Facebook’s social media marketing tool.

Changes in hours, events, and milestones can be announced. Discussions and live streaming can be held.  Because organic reach on Facebook is limited, Facebook advertising is your best choice for generating leads or reaching new consumers.

  1. YouTube:

You might not think of YouTube as a social media marketing platform, but it fits the bill: you can upload videos to your channel, share, react, like other videos, and track other accounts. You may use YouTube to host videos to integrate on your site in addition to getting views directly on the platform. And since visual content is so good at getting people to visit websites, that alone is reason enough to sign up for an account.

  1. Instagram: 

Even though it came out years after LinkedIn and Twitter, Instagram quickly passed them in terms of the number of people who use it every month. Feed posts, Stories, Live, Reel, and IGTV are among its most popular content formats. Instagram is used by people to follow influencers and businesses that they buy from and who share their beliefs. Using hashtags on Instagram is a terrific way to reach a large audience, and using the ever-popular Instagram Stories or Instagram Live video tool is a great way to boost your social media profile.

Businesses can use the platform’s advertising opportunities that can be reached through Facebook. If you know how to use Facebook’s system for managing ads, it can be easy to host sponsored posts.

  1. Pinboard:

 Pinterest is a must for eCommerce businesses. Individual photographs with short descriptions and a link can be uploaded to the platform. Not to mention, its built-in shopping factor makes promoting products on the network simpler than ever before.

Rich pins can also be used to add extra context to an item, recipe, article, or app pin, as well as to advertise to a larger audience. It’s a simple way to send traffic to your product pages and build relationships with potential consumers.

  1. LinkedIn: 

LinkedIn is a professional networking site, but it’s also a motivating community that promotes leadership, education, and basic values. It’s a great way to convey your work culture and establish your personal brand alongside networking, finding prospects, and sharing market knowledge.

  1. Snapchat: 

Snapchat enables people to share photographs and videos that last for 24 hours before vanishing. It’s perfect for companies that want to promote a current event like a product launch or a conference.

Snapchat also lets marketers make personalized geotags with their own brand names to promote certain events in certain places at certain times.

  1.  Twitter:

Twitter is a gorgeously tangled web of rapid thoughts, valuable nuggets, and energizing debates. You ought to be active on all social media platforms on a regular basis, but it’s extremely important here. Many people use Twitter to get updates, follow businesses, and get customer support. When a client says something wonderful about you on Twitter, repost it, and whenever possible try to answer people’s queries.

  1. Reddit:

As a social networking platform, Reddit allows users to communicate with one another based on common interests. On this site users can contribute material, links, and queries in topic groups called “subreddits” . The great part is that there is a subreddit for almost every topic.

You may use Reddit as a research tool to figure out what your target audience is talking about and then develop content for them. Reddit offers advertising choices in addition to research to assist you in getting your brand in front of interested parties.

  1. Quora:

 Quora allows users to ask and respond to questions on a wide range of topics. These questions can help your company decide what topics to cover in its content, and if you have the solutions customers are looking for on social media, you can develop authority in several areas. Quora also has an advertising platform that can help you reach certain groups of people.

  1. Tumblr

Tumblr is a microblogging website that doesn’t quite fit into the category of social media, but it can help you reach a potential audience of 16 to 34-year-olds. Tumblr has the most active users of any social media site, with the youngest demographic. But, if you’re unfamiliar with the platform, marketing your business on it can be difficult.


Social media marketing platforms benefit your organization in a variety of ways, but it’s important to remember that it’s not all about the resources. It’s crucial how you use these resources. Having a large marketing toolkit does not guarantee success. For success, you’ll need a solid social media marketing approach.

Changes in Instagram and how to get noticed

Changes In Instagram And How To Get Noticed

You could go a day or two without updating your app if you’re not a complete Instagram fan. And you might note when you browse your feed that some buddies’ posts were shared just minutes ago, whereas others could be a few days old. What, then, gives? Why is your Instagram feed no longer a sequential one? As with several other social networks, Instagram’s algorithm has been updated. We’ll send you a short summary of what’s current with the algorithm in this post, along with insights on how to make the most entertaining posts possible to get more Instagram feedback, that will help you leap high in the feed and be spotted by new users.

In June 2016, Instagram confirmed that it was updating its algorithm to present content to users who they cared about, regardless of when it was uploaded. It would make it difficult for social media advertisers to see organic Instagram posts because 70% of the information on their feeds was missed by the majority of users. Instagram jumped on board shortly after Facebook started to offer priority to posts from friends and family of users in 2018. Its algorithms started to favor products and ads less strongly. But brand posts may often overcome these algorithms with natural interaction.

There are a few factors affecting the rating of a post on the Instagram feed, one of them is the number of likes and comments a post receives. When it comes to scoring on the feed of an Instagram user, here’s what counts:

1.The sum of likes and comments you have in an article 

2.If, in the past, the user engaged with your content 

3.How recently have you shared your post? 

If your organic Instagram posts get interaction from your subscribers, it generates a feedback loop: the more users like and interacts with a post, the higher the chance that it will appear on the Explore page, which you can check out your popular content for users who do not already follow. 

There are a few things you have to do before we jump into tactics for generating further comments.

  • Let your account be public

Please ensure that, by opening your account, new followers will find your post. Explore your profile, click the Settings gear icon in the upper right-hand corner, and turn to the Off location on the Private Account button.

  • Push notifications activated

Switch on push notifications so that you can respond to or like the comments of your followers easily. Note, the more users connect with your account, the better your content will show on their feeds. Steer to your profile, click the Setup gear icon in the upper-right corner, click Push Notification Settings, and select which Instagram activities you want to be informed of.

  • Promote Engaging Content

People will not comment on unexciting posts, so assign one member of the team to handle Instagram content planning and editing, but loosen it up to a wider team to procure various images, videos, and concepts to keep your Instagram feed new and exciting.

  • Build an editorial calendar for Instagram

Find out the Instagram publishing cadence which works for you and we suggest that you post not more than once a day. Note, timing is a component in the algorithm because you don’t really want posts to get lost in the mix from earlier in the day. To keep records of what you’re sharing through other social networks, install a social media content calendar so you’re not redundant and you cover all your bases.

Options To Get More Instagram Comments

1.Host a promotion or competition

Hosting an Instagram contest or promotion is a fun and simple way to get fans to check on your Instagram posts. By commenting on your post, you could post on Instagram advertising the contest, then invite users to join. You can make a weeklong campaign for the competition, where users have to reply every day. You might also integrate content created by users and ask followers to post their own pictures and to tag/mention the brand in the article.

2.Stage an Instagram takeover

Instagram takeovers are a wonderful way to get new content and work with friends and marketers on your Instagram. They’re also a subtle way of creating more Instagram interaction. Takeovers include taking over someone’s feed by one Instagram user, generally for a day, and sharing their viewpoint. Acquisitions are often carried out from the viewpoint of: 

  1. A co-worker 
  2. An Influencer 
  3. Another company in your industry

These takeovers help to create more feedback from Instagram if it takes place on your account or if you take over other’s accounts.

3.Ask users to participate and comment

Asking is an easy way to have more Instagram comments.  Post Instagram content that yields itself to sharing, and allows users in the comments to respond to questions or tag their friends and colleagues. It’s a simple and easy way to interact with people, and it also allows you to collect more feedback.   The readers are asked a question. To prompt responses and receive more feedback, you can caption posts with basic questions such as “Agree or disagree?” or “What’s your advice?”

4.Post an amusing, startling, or provocative thing. 

The analysis found that some of the most viral internet moments have triggered strong emotions in a review of what makes content go viral. Posts that generated suspense, shocked the audience and sparked interest and confusion were among the most popular. Emotions that stimulated feelings of joy were also among the most prevalent, so think about posts that you might post on Instagram which helps individuals feel an emotion so intensely that they are forced to comment on it. 

Is there data about a shocking reality, a joyful moment, or an interesting industry trend that you should post? It doesn’t have to be about your brand specifically, either—content that is fun for a wide audience is likely to receive many comments.

5.Post videos

Time spent on watching videos on Instagram grew and users can now upload videos up to one minute in length. Post this entertaining content to get fans to avoid scrolling and view your video from their active Instagram feeds—and make sure it’s interesting. Your audience needs more videos, particularly on social media, and they’ll most definitely do it if you post anything interesting and ask audiences to vote on it in the caption. For instance, to promote an Online Jewellery Business a video on it would be helpful and would reach more people.

6.Use hashtags that are appropriate

Your posts appear in the search for those hashtags and in the Explore tab when you post your content with specific, common Instagram hashtags. In reality, usually, posts with at least one hashtag achieve more than 12 percent more interaction. Influencers and active users can comment naturally when they see you speaking about topics that they are also interested in, or any of the above techniques could be combined to build engagement.

7.At the correct time of day, publish

There’s a lot of discussion on social media about the ideal moment of the day to post, and it’s because the response varies depending on your business, your subscribers, and what kind of content you’re sharing. Our main tip is to check your Instagram engagement rates when you post during the week at various times and decide your posting schedule based on the outcomes. 

8.Upload images of people’s face

Let’s admit it, selfies are cool. And they’re fantastic for your Instagram plan, as it points out, too. A study on 1 million Instagram posts found that posts with facial features are 32% more likely to receive feedback and 38% more likely to draw likes. 

There is not a lot of insight into why this is, but the researchers hypothesized that it is partially since faces, even as children, are powerful forms of nonverbal communication to which people react. Post content on Instagram showcasing selfies, group shots, and candid images, and see if your viewers like your brand’s human aspect.

9.Post images of Animals

To support this there is not a great deal of research, but you know as well as I do that animal are powerful on social media. For a long time, animals have been famous on the net, and animal influencers can raise just as much money on Instagram as human influencers. 

Try sharing lighter, enjoyable content on Instagram followed by a new pup to see whether your viewer really enjoys commenting on animals, whether you have animals in your workplace, or a great photo of a coworker’s pet.

10.Respond to the feedback that you receive. 

Replying to comments will give your followers a sense of belonging and make you seem like you’re genuinely interested in what they have to suggest, just like other types of social media. They can resume the comment thread when users receive a comment in reply. 

Furthermore, if others see your account reacts to comments, they may comment on the post and also engage in the conversation or ask questions about your post.

11.To create eye-catching captions use applicable emojis

Emojis cater to people’s eyes to your captions while hashtags work to drag your post into search. On the whole more eyes on your captions may mean more interaction, comments, and likes. 

While using emojis, make sure that they make sense of what you are sharing and seem suitable for your business. 2 or 3 emojis could be colorful and fun, but with several of them, don’t go excessive.

12.Write more often

Posting more often, like many other social media sites, will make your page look involved and up-to-date. Your posts could get blurred out by others in the Instagram feed when you only post occasionally. 

Many people can see your posts if you post periodically and at appropriate times of the day. It would result in more people supporting you and potentially commenting on your daily posts or responding to them.

13.Promoting a potential Q&A and asking supporters to vote on their questions. 

As we have apps such as Instagram Stories and IGTV, we can organize live Q&A’s which could be posted with these resources and promote them. Advertise a few regular posts to advertise the event if you’re going to interview someone for a live broadcast. 

Ask users to reply with a question for each promotional post that they want to ask the person who is being questioned. You will see a torrent of question comments from users, based on the interview topic. This technique, along with more feedback, would also encourage your supporters to feel like they are personally interacting with your content and adding to it.

14.The Secret Is Engagement 

On Instagram, likes, comments, and video views are important because they impact how your posts fall in the feed. In turn, if a lot of users connect with your posts, your content will be found on the Explore page, so check these methods of attracting further replies on Instagram.

To know how Instagram can be used to improve your business contact our Digital marketing team.


A Marketer’s Guide to Working From Home

Remote work is becoming the standard rather than the exception. You can work from anywhere as long as you have a computer with an internet connection. For advertisers, it means making advertising materials, visiting customers, and completing tasks from somewhere with an internet connection: residence, hotel, coffee house, library, and so on.

Although there are several advantages to working remotely, workers who have previously worked in an office environment can find it difficult to make the move. We’ll discuss the hows and whys of working remotely for marketers in this post.

Working from Home Is Becoming More Popular and has been around for a long time. Even so, the COVID-19 pandemic has made it the new normal for many companies, and both employers and workers are recognizing the benefits of working from home.

Workers call in sick less often, feel encouraged to function independently and collaborate more, according to the study. Importantly, due to job discrimination or a lack of transportation, many staff are less inclined to report unemployment. Employees also prefer operating remotely to coming into the office on a daily basis. In reality, 72% of companies agree that allowing work from home improves employee retention.

These figures indicate that remote work is here to stay. Employees tend to operate from their preferred location because it is more convenient. Employers would benefit from a more active and efficient workplace and is a win-win situation for the parties involved.

The Strengths of Working From Home as a Marketer:
Acting remotely as a salesperson has many advantages. Many people report feelings of flexibility and increased work-life balance that they didn’t have when they went to work every day.

Here are the best reasons to work from home as a marketer.

1. Working from any location on the planet:
Employees no longer need to request an absence to take a holiday.

You could create marketing content from the beach in Thailand or a coffee shop in Japan if you have a laptop and WiFi connectivity. It doesn’t really matter where you work as long as you’re getting within your scheduled hours.

As a result, talented executives who want to travel the world will work and travel at the same time.

2. Work at a Time That Is Convenient for You:
Remote work may permit you to get more power over your hours, though it is not permitted by all employers. If you’re a morning person, you can get up early and be done by 3 p.m. You can begin and finish later if you’re a night owl.

This style of the job also allows you to customize how you spend your breaks. If you want to go to the gym, for example, you won’t have to think about returning to work or even bathing at all, if that’s your thing.

3. Quality time with loved ones:
You know how it feels: you get up before dawn, travel, work all day, ride back home, and are completely exhausted when you step into the house.

If you have a long drive, you would leave before your children have finished their breakfast, or you will be unable to socialize with your family.

Working from home allows you to spend more time with your family or have meaningful conversations with your partner. You won’t have to sit in traffic for an hour after completing the deliverables. Instead, you can simply exit your house and resume your real life.

4. Use Time Zones to Your Advantage:
Because being in varying time zones can make scheduling meetings more difficult, there are some advantages. Your end of the day is the start of the day on the other side of the globe.

They will work while you sleep, and it’s almost as if your idea has passed through time to reach your deadline.

5. Save funds:
Working from home will help save money.

You won’t have to spend money on petrol, a professional outfit, or an Rs.10,000-per-year lunch in the cafeteria.

According to a report, the median commuter pays on petrol, car repairs, and insurance per year and could cost less if you travel less. The money will remain in your pocket if you work from home.

Aside from transportation, households spend on clothing and on food away from home each year. You will just need to dress up for video conferencing and prepare from your kitchen as a remote marketer.

Working as a marketer from afar has its drawbacks.
All, even remote work arrangements, isn’t fine. Here are a few roadblocks that marketers may face while they’re away from their office.

Office Equipment Reimbursement:
A high-end computer and software may be required by marketers who are producing videos and editing images. It’s possible that you’ll need to invest in a home office set-up.
Although several large corporations have high-quality marketing equipment, small businesses and startups do not.

If you’re applying for a remote job, don’t be afraid to inquire about these expenses before accepting the job: Who would be responsible for the cost of the internet access, software, and equipment? Would your boss pay you a stipend for working from home?

Relationships are difficult to shape:
Marketers who work in offices find it easier to form genuine bonds with their coworkers or superiors.

They will strike up a conversation and then get to know each other a bit as they complete tasks together. Remote jobs, on the other hand, mean that you can only communicate with coworkers during meetings.
Furthermore, you aren’t exactly collaborating with your boss. As a result, preparing for a raise or improving your working relationship with your manager can be difficult. To foster camaraderie, you must go above and beyond.

Tips for Remote working:
How would you be effective as a remote employee? Take a closer look at these suggestions and see if they can help you.

Distractions should be kept to a minimum:
You are not supervised by your supervisor or coworkers as a remote marketer. You can work whenever and wherever you want as long as it meets your deadlines. The disadvantage is that you might be susceptible to distractions. When no one is looking, it’s easy to get distracted by a social media update. How do you keep distractions to a minimum? The following are some helpful hints:

Place your phone in a separate room:
Although you’ll almost certainly need your smartphone at a certain point during the day, keep it in a separate room when it’s not needed for your job. Or else, you might find yourself flipping through Twitter rather than remaining focused on the task at hand.

Make a Break Schedule:
Most marketers have quite a lot to do in a day, including writing blog posts, optimizing their sites for search engines, and organizing marketing strategies. The frantic tasks can persuade you to take an unscheduled 30-minute break, which quickly turns into an hour. To prevent this, schedule your breaks and how long they will last before you start the day. Set timers and alarm clocks to push yourself to stay focused.

Tips on how to be most productive:

Determine when you’re at your most productive, and then take on the most daunting tasks at that time. For example, a morning person may begin with high-priority assignments in the morning and then shift their focus to lower-priority assignments in the noon.

Take some time for yourself:
Timers aren’t just for taking breaks. You could use it to assign self-imposed deadlines or enable yourself to take a break from a difficult job. Set a timer for tasks that must be completed quickly, and remind yourself you won’t be able to check your email before the timer goes off. You may revert to it afterwards, but seeing it with fresh eyes may help you to improve what you’ve made.

You also could set a timer for yourself if you’re working on anything mentally taxing, such as an emotionally draining item. If you know you’ll have to take a break from it for your own good, knowing you just have to think of it for an hour right now would make it much easier to avoid the negative feelings. Additionally, these can make it easier to know the time of day so you don’t look up and forget you’ve been off work for an hour.

Make a Workplace:
The secret to optimizing efficiency and concentration is to have a dedicated workspace. The perfect workspace would assist you in getting into the mindset for work.

Here are some pointers on how to set up a decent marketing workspace.

Choose a Good Location:
In an ideal scenario, you’d set up an office in a room that no one else uses like a spare bedroom. A good work environment should allow you to focus on your existing marketing strategies. As a result, choose a peaceful, distraction-free place. Avoid making a room in your bedroom because it will make it more difficult to see it as a place of rest.

Change up your work environment :

Even if your office is beautiful, working from home for an extended period of time can be tedious. After all, when you’re in the workplace with other people, what you see changes all the time.

Where possible, I suggest operating in a coffee shop, bookstore, or co-working room. It could not only help you avoid boredom from staring at the same thing all day, but it could also help you avoid feeling lonely if you excel with the company.

Make a bulletin board for the to-do list:
Marketers also use sticky notes to keep track of their different activities and marketing strategy ideas. Being at home rather than at the office has the advantage of allowing you to arrange this as you like because you have complete control over the room.

Remote Work Success:

Request that your employer supplies you with computers, a mouse, and a keyboard. You may even ask for compensation for office supplies or even furniture such as a desk.

Although video conferencing software can help you do a lot of your work, some clients prefer to talk on the phone. If this is the case, request that your employer provide you with a work phone so that clients can not call your personal number.

Unfortunately, these costs are rarely tax deductible anymore, but some states do, so review your state’s laws and consult a tax professional if necessary.

Check on your WiFi:
Please ensure your internet speed is good whether you’re operating from homes or on the beaches. You don’t want work to be deleted right before it backs up, nor do you want a client’s call to be missed.

Virtual Private Networks are highly recommended for ensuring a safe and private link. When browsing from a specific country or area, some marketing agencies may benefit from a VPN because it allows them to decide organic traffic, peek at YouTube advertisements, and perform competitor research.

Celebrate your Remote Work Successes:
Have you had any success with your marketing campaign? If you have a new client? Any major accomplishment is a cause to celebrate. Unfortunately, when you work at home or a distant place, your accomplishments and achievements can not be as obvious.

Encourage colleagues and bosses to set up an announcement system if you and your colleagues have a win as a possible solution. This may be as easy as posting a message in a dedicated community chat or sending a letter with a list of accomplishments.

Final thoughts:
Acting as a remote marketer, like everything else, has benefits and disadvantages. It can increase productivity and save money for both workers and employers, but it can be lonely.

You can effectively complete your tasks and marketing campaigns if you can minimize distractions and also have a dedicated workspace. Don’t hesitate to ask your boss for the appropriate equipment and to make sure you have access to WiFi.

Celebrate your wins with your digital marketing team whenever you have them, no matter how large or small they are. This way, even though they’re apart, everyone is inspired to do their best.


An Overview of Pay-Per-Click (PPC) Ads

Your brand has the capacity to attract millions of people all over the world in just a few minutes. The scope and ability to target unique audiences of pay-per-click marketing are amazing.

What are your options for making the best of it?


PPC ads can have a fantastic return on investment but it’s also a simple way to lose money if you don’t do it correctly.

Here’s a quick primer on pay-per-click marketing to ensure you’re on the right track.

What is PPC marketing?

In internet marketing, PPC is a prominent advertisement model. Advertisers can put advertisements on search engines, social media channels, and third-party sites and pay a fee any time the ad is clicked.

An example of a Google pay-per-click ad

Google is the biggest PPC service provider, with over $134 billion in ad sales. Google Ads, the company’s site, is frequently the first stop for people new to PPC marketing.

How much does Pay-Per-Click Advertising Cost?

When it comes to ads, you always want to understand how much it would cost. It is a bit more difficult with PPC.

Unlock huge quantities of SEO traffic with SEO. Take a look at the outcomes.

Digital Marketing – Our team has created incredible content that is posted, linked to, and drives traffic.

Paying Media – powerful paid tactics with a measurable return on investment.

It’s not like buying a full-page ad in a magazine, where you pay the fee and get a full-cover page. PPC, on the other hand, is a pay-per-click model where you only pay once you get results.

Offline ads, on the other hand, typically have a fixed price regardless of the outcome. You have more power over how much each genuinely engaged customer costs you with PPC.

This is accomplished by the use of an auction scheme. Unlike a conventional auction, though, there isn’t a single product with a single winner—you’re betting on how big and how frequently your ad will appear. If you “lose” the auction, it doesn’t mean you’ll get no PPC space; it just means you’ll get less.

When people search for a keyword, such as “PPC Marketing,” Google searches its database of advertisers for that term and holds a bid between them. The ads are then chosen by a Google algorithm based on each advertiser’s bid and the rating of each advertisement.

The important takeaway here is that it isn’t just about how often you bid. The content of your advertisement is also important.

However, if your maximum bid is unrealistic, your advertising will not be seen frequently enough to be profitable. The average cost per click for different keywords varies, and this can influence your bidding strategy.

Tools like Ubersuggest and Google Ads Keyword Planner will help you estimate how much your ads would cost, so they should be considered as part of your keyword study.

Is Pay-Per-Click Advertising Right for My Business?


Pay-per-click ads, like any other type of marketing, have advantages and disadvantages. PPC should ideally be used as part of a comprehensive digital marketing plan, allowing you to optimize its benefits while minimizing its drawbacks.

Advantages of Pay-Per-Click Ads

  • Instant results: Your advertisements will hit your intended audience as quickly as they are authorized.
  • Highly targeted: You have complete control over who sees your advertising.
  • Simple to track: You can easily track the progress of your initiative and calculate your return on investment.
  • Paid advertisements are displayed prominently, with the ability to reach an almost infinite number of people.
  • PPC Marketing’s Drawbacks
  • Long-term investment: You must pay for each click, putting you at the mercy of advertisement pricing. It will add up if you’re doing it for months or even years.
  • Not building an asset: Investing in digital marketing or developing an email list is creating an asset that you own. Your success with PPC is contingent on continued ad spending.

This is why my digital marketing agency strives to develop a comprehensive digital marketing strategy for your business. PPC has many advantages, but you also need strong marketing in other fields.

PPC isn’t a substitute for natural SEO. Organic work can take up a large portion of your attention due to the fact that those taps are free.

How to Begin a PPC Advertising Campaign easily?


It’s possible that you will launch your first PPC advertising campaign in as little as six stages. Remember that ad quality is crucial to the success of your campaign, so bide your time and concentrate on each move.

1. Calculate the PPC budget:


How much can you spend on pay-per-click advertising?

To begin, establish a preliminary budget to enable you to test the market. You can use some industry benchmarks as a guide to understand how much each conversion would cost you.

Once you’ve finalized the overall budget, set regular and lifetime spending limits on the Ads.

This is a crucial step in designing Ad campaigns because your budget would have a significant effect on the effectiveness of your advertising. Google Ads offers useful resources to guide you in this, and it’s worthy to take Google’s advice since its algorithms are built to optimize your profit.

You’ll be able to see a rough figure of how many taps your investment can get you. Based on your expected conversion rate, you can calculate your return on investment.

If your budget doesn’t allow you to reach realistic results, you can consider other marketing options.


2. Establish Your Campaign Objectives:


Pay-per-click promotions can serve a variety of purposes for various companies.

If you’re setting a pre-launch for a startup and your target could be to increase traffic and raise awareness. Conversions can be your target if you’re selling a commodity.

Since each target has a different meaning, the targets you set would have a significant effect on your marketing campaign. Your cost-per-click should highlight the fact that a click isn’t as important as a lead or a conversion.

Setting the right targets for your campaign will help you better target the right audience and reliably calculate your financial return. When you use PPC, you pay for the tap, not what the client does afterward—the tap costs the same if they buy or not.

Remember who you want to tap on your ad and what you want them to do when they do so. When you realize this, you can refine your whole strategy to inspire people to make certain decisions, lowering your costs.


3. Decide on the type of campaign you want to run:


Another thing to consider when it comes to PPC is the sort of campaign you’ll run. There are a variety of choices here, each of which gives you a degree of control over how you hit your intended audience:

Ads that are placed at the top of search engines.

Ads on social media sites are known as social ads.

Ads that target users who already have visited your site are known as remarketing ads.

Ads on Google Shopping which are based on selling items are known as e-commerce ads.

Ads that appear before a video starts playing on YouTube are known as instream ads.

Display ads are dynamic ads that appear on third-party websites, such as the one shown below.

Both of these options provide you with the resources necessary to reach particular audiences. You must determine where your target group congregates and what they refer to. Based on the target customers you’re trying to hit, it will change.

You don’t have to stick to one type of ad; in fact, many companies find that a combination of advertising platforms works the best for them. However, it’s critical to monitor your ROI with each ad form so you can adjust your strategy as required.


4. Do some keyword study:


Keyword research is one of the most important resources you’ll use to influence your audience, and it can greatly impact your initiative.

Although you already have a good understanding of how your clients look for your goods or services, you have to narrow that down to the ones that lead to action.

Understanding user intent is a large part of it. Which one is more likely to purchase, for example, if they google “what is SEO?” ” or who is looking for the “best keyword analysis tool?” ”

Because of where the quest falls in the buyer’s path, it’s most likely the second. Since the stage of the buyer journey determines the likelihood of a purchase, the keywords you select should represent the stage you’re aiming for.

Keywords that target customers who’ve been further along in the buying process may cost you more, but they will also lead to more conversions.


5. Bid on the Keywords You’ve Selected:


Most platforms provide you with a variety of bidding choices depending on your objectives. This is possible with Google Ads because it helps you to optimize for:

  • CPA goal (cost per action)
  • ROAS goal (return on ad spend)
  • increase the number of clicks
  • increase the number of conversions
  • maximize the efficiency of conversion
  • goal percentage of impressions
  • Google Ads – Pay-per-click advertisement

Google can bid on your part automatically in order to optimize for your desired target, but you’ll have some leverage over your bid. You can set the maximum bid, for example, if you want to optimize for clicks. You can set a goal cost per action if you optimize for conversions.

It’s key to note that Google is here to guide you in getting the best out of your ad budget. To do this, the algorithms have been fine-tuned. Using Google’s opinions is always a good option especially when you’re first starting out.

6.Have unique landing pages to write keyword-focused copy:


Getting users to click on your advertising is just one aspect of what you’re aiming for. What matters is what happens when folks come to your site.

To achieve your objectives, you’ll need one-of-a-kind, engaging landing pages.

Your landing pages must have a good user experience and be related to the ad and draw the user’s attention. People want fast access to info they need, and if your webpage isn’t important to their search terms, they’ll quickly return to Google.

To summarise, you should optimize and A/B test your PPC landing pages to ensure that you get the most out of them.

Final thoughts

Pay-per-click (PPC) advertising is a fantastic way to easily access a highly targeted audience. You can create paid ads in seconds using platforms including Google, Instagram, Bing, Facebook, and others. Depending on the budget, they can be seen by people around the world until accepted.

While meeting your intended audience is crucial in marketing, what matters most is what you do once you have their attention. This is why you should either take care of your paid campaigns yourself or hire someone to do it for you.

Want to try PPC for your website? Connect with our Team to know more.

Digital marketing

What is digital marketing & how to start?

Digital ads, internet marketing, web advertisement whatever you name it, internet marketing for your business is a big feat. Even so, internet use over the past decade has almost increased and this change has greatly changed how people buy goods and communicate with companies. 

What’s digital marketing, then? Digital marketing is just like any form of marketing. This is a way to communicate with your future customers and influence them. The major difference is, you communicate with those online customers and impact them.

What does Digital Marketing mean?

Digital marketing essentially refers to any actions or capabilities in online marketing. All great examples of digital marketing are email marketing, pay-per-click ads, social media marketing and blogging, which serve to introduce individuals to your business and persuade them to buy. 

Here are some of the digital marketing resources and techniques most widely used by companies to attract people online.

Resources for Digital Marketing

A digital marketing asset can be just about anything. It merely needs to be a platform that you are using online for marketing. With that said, a lot of people don’t know how many digital marketing tools are available. Only a few examples are listed here: 

1.Company website

2.Branded Resources 


4.Photos for promotion


6.Products or Resources online 


8.Social media

This listing just covers the basics. Almost all of the digital marketing assets will fall into these groups, but creative marketers are finding new and innovative ways so the scope continues to grow.

Strategies for Digital marketing

The concept of digital marketing tools is changing constantly, and here are some of the strategies that most organisations use:

Payment per click

In reality, pay-per-click ads are a broad term that encompasses any other kind of digital marketing where you pay for any person who taps on an ad . Google AdWords, for example, is a type of PPC ads called “paid search ads.” Another type of PPC advertisement is “paid social media advertisement” example Facebook Ads.

Ads through Paid Search Advertising

In the Search Engine Results Pages, Google, Bing and Yahoo will allow the user to run text ads. Paid search ads are one of the easiest ways to reach prospective clients who consistently check out products and services such as yours.

Native Advertising

Have you ever gone to the bottom of a post and seen a list of recommended items? Native advertising is just that. Since it involves content to obtain clicks, several native advertising comes within content marketing. Native ads can also be a bit scarce, as it is generally combined with suggestions for unpaid content.  

Content Marketing

Another relatively wide term for digital marketing is content marketing. Any digital marketing campaign that utilizes content assets to create brand recognition or generate clicks, leads, or sales is addressed by content marketing. 

Search Engine Optimization 

If you don’t like to spend to appear in the SERPs, you could also use the search engine optimization to try to organically rank pages or blog on your site. You may not have to pay for every click specifically, but it typically takes quite a bit of effort and time to get a rank to the page.

Using Paid Social Media Advertising

Many social media sites like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Snapchat will let you run advertisements on their page. Advertising on paid social media is fantastic for raising awareness among viewers who are not aware of your brand, services, or products.

Conversion Rate Optimization

Conversion rate optimization is the art or science of optimising the customer experience digitally. Companies use CRO most of the time to have more conversions from their current traffic on their site.

Email Marketing

The earliest form of online marketing is email marketing and it is looking great. To promote exclusive offers, showcase content or advertise an event, many marketing experts use email campaigns.

Social Media Marketing

Social media marketing like SEO is a free, sustainable way to advertise your company using social media sites such as Facebook or Twitter. And much like SEO, it takes more time and energy to gradually market your company on social media, but this can produce much cheaper benefits in the long run.

Affiliate Marketing

Affiliate marketing means to pay another to sell your goods and services on its site.

Is Digital Marketing effective?

Digital marketing is a good option for any firm. Digital marketing is used to help all sorts of companies expand from small companies to universities that are globally known and even beyond. That is the benefit of online ads. You can use digital marketing to target anybody, anytime, if you know whoever you want to reach. Being that, some types of companies would profit greatly from several kinds of digital ads. Let’s take a summary of the techniques that appear to work well for B2C and B2B enterprises.

B2C Companies

B2C firms typically have substantially lower price points than their rivals on the B2B. The great news is they shouldn’t need big sales teams or complex marketing funnels because B2C businesses aren’t trying to sell highly costly goods or services. All we have to do is get their goods or services with the right marketing in front of targeted people and the others should be taking care of themselves.

The goal of most B2C companies’ is to bring individuals into the marketing funnel. For instance, when you can bring that exasperated mom to your site for children’s clothing and give her an enticing deal, there’s a high possibility that she’ll purchase. You wouldn’t have to build up a lot of brand recognition or faith so that you can close a deal. 

B2C businesses also see excellent results from greater-funnel advertising platforms such as social media marketing or paid social ads, in this aspect. These networks do a fantastic job of putting the company next to targeted clients who just don’t know you work otherwise.

Now, substituting other digital marketing tactics such as paid search or SEO is a great idea, but when you need to pick one platform to get started, paid social ads or social media marketing are excellent choices for B2C.

The correct combination of digital marketing strategies can differ from business to business, but it can help to give an idea of how different tactics can be effective for some companies by simply relating B2C to B2B. Not all approaches are appropriate for every company, but you should be able to find the most successful solution for your company with some trial and error.

How to begin?

The great news is, it’s relatively simple to get acquainted with digital marketing. Most digital advertising platforms make it very easy to sign up and grow your first initiative. Whatever tactics you want to use, here are some questions that you must address once you begin digital marketing.

What is your Goal?

The great news is, it’s relatively simple to get acquainted with digital marketing. Most digital advertising platforms make it very easy to sign up and grow your first initiative. Whatever tactics you want to use, here are some questions that you must address once you begin digital marketing.

People click and even converts are nice, but the clicks or converts don’t make money or your company. Sales of products make money. With it in consideration, the first thing you need to assess is to decide how much revenue you want to generate before you decide what your digital marketing budget ought to be. When you understand that, you could use that data to determine how much advertising budgets it would take to achieve that revenue target.

Who is your target audience?

You need to decide who is your target audience and how much money you would like to make from digital marketing. This is important since various clients need different marketing strategies. 

 If you don’t know your target customers, you can’t build a successful plan for digital marketing! 

If you have a sales force, one of the quickest ways to bring an excellent customer might be to talk with the sales team. They are the ones who speak most to your clients, correct?

Quire how you were found, how they converted, and what compelled them to trust you. This data will provide you with a lot of information into your sales and marketing process, which you can use to help boost your promotional output and select the marketing budget.

What are the salient features of Mobile Digital Marketing?

As you might expect, digital mobile marketing is quite distinct from desktop marketing. These differences are especially significant these days because smartphones are often the main computer people use to communicate with the internet. 

The transition from computers to smartphones has a significant impact on digital marketing, with 60 per cent of internet usage happening on smartphones. 

Google Ads got rid of the sidebar ad on their search results to build a clear experience between smartphone and desktop. Facebook Ads also displays sidebar ads on a desktop and only shows in-stream ads on the smartphone. Small blog posts outclass longer smartphone blog posts and the array of variations persists and continues.

To be frank, it’s a great idea to assume people will experience your mobile marketing in the modern digital marketing environment and then adjust your desktop strategy as required. 

In addition to enhancing your mobile advertising, it is also vital to consider the interaction of your web and landing page. Your website could look amazing on your computer, but if it’s impossible to access on your smartphone, a large percentage of your web traffic will end up hurting you. 

You should at least have a mobile-responsive site, but preferably your mobile interface should be meant to enhance a seamless mobile experience.


The marketing of this era is digital marketing. Concerning all the advantages we’ve mentioned on this post, you can monitor with amazing precision the outcomes of your digital marketing activities, which means it’s easier to see which tactics yield great returns or which ones require more work. 

Interestingly, if this post has persuaded you that you do need digital marketing but would like some guidance to find the right strategy, let us know here in the comments! With digital marketing, we enjoy helping companies grow.