No one reads your blog for a number of reasons. While the majority of firms used content marketing in 2021, not all of them were successful. You’re not alone if your blog’s traffic disappoints you. To be realistic, some companies simply have unrealistic expectations, expecting every post to become viral. If, after a few months of blogging, you’re still only getting a few hundred visits, it’s time to make a few changes.
Meanwhile, here are reasons why your site isn’t getting any attention. If your traffic is sparse, you’re probably making one of these errors.
Your blog lacks a compelling theme:
We take pleasure in offering unrivaled digital marketing knowledge and advice, in our blog. But what if you came to our site next week and discovered we’d produced the best cat post in the world?
You’d probably be astonished, regardless of the personal feelings toward them. You got here to learn marketing techniques, not pet grooming advice, after all. The bottom line is that if we started writing weekly blog pieces on odd, inconsistent themes, we’d quickly lose readers. And with good reason!
If your blog’s traffic is not picking up, the first thing you should do is ask yourself: Does the site provide content that people want on a regular, consistent basis? While a fantastic post can increase traffic to the website, it does not guarantee that those people will stay. The goal of your blog is to position yourself as an expert on a particular subject. Know what that subject is and concentrate solely on it.
Your content is simply poor:
The days of writing a blog article in a few mins and ranking at the top of Google are long gone. With so many high-quality content channels accessible today, readers aren’t willing to and don’t have to put up with substandard content.
Take a look at the details of your material if your blog’s focus is on track. Is your blog adding value to people’s lives, or are you simply rehashing what they can learn elsewhere? Would you consider subscribing to your blog worthwhile, or will it be a waste of time?
Clients may be turned off by low-quality blog entries, so give them something worthwhile to read! If you don’t have the time to post every day, consider switching to a weekly or bi-weekly posting schedule. Producing one high-quality piece is preferable to ten unacceptably low articles.
Consider reviewing our brief guide to increase the quality of the blog, or, if time is a concern, engage a freelancer to create content for you. Just keep in mind that high-quality information does not come cheap. Paying a premium for one great blog each month is preferable to getting a cheap article every day.
The effort and cash you invest in blogging will be well worth it if you do it correctly. Content marketing is 62% less expensive than conventional marketing and creates around three times the number of leads. As a result, you devote more time to fewer articles, generate influencer content, and build your audience.
You aren’t thinking about SEO:
Do you recall how, back in the day, you’d click on the top Search engine results page only to be greeted by a spammy blog article crammed with adverts and lacking in substance? Back then, digital marketing was cramming keywords into your blog entries in order to deceive search engines. Even if the material was entirely useless and unreadable, the appropriate keyword tactics would propel it to the top of the search results.
Fortunately, that is no longer the case. Search Engine Optimization is, however, more crucial than ever before. While social media methods can provide a post with short-term traffic boosts, ranking high in search results will provide long-term traffic.
There are a few things you can do to increase the SEO of your posts and blog entries, however, it won’t happen immediately.
Begin by using keyword terms in titles, subheadings, and the body of the article. A topic like “10 Ways to Enhance Your Site Traffic” would normally rank higher than “A Blogger’s Trip Towards Discovery and Development” if someone searches for “steps to enhance blog traffic.” Although the first topic isn’t as unique as the second, search engines identify that it will benefit the audience. Create material for both humans and Google.
Employ tools and plugins to track and improve the SEO of your content. The Yoast SEO tool, which is suggested and utilized by thousands of prominent bloggers, is a terrific freemium product for WordPress users. To increase your content’s chances of being ranked well in search engines, the plugin records your keyword usage over titles, inside the text, and on images.
Then, using social media, links with your own site, and links from the other authority sites, drive traffic to the blog post. People will naturally want to share high-quality information, but you may increase its visibility by contacting industry leaders and sharing your new blog article with them. If your site is beneficial to their readers, they will almost certainly mention it in one of their future blog articles.
Your material is excessively self-promoting:
Nobody bothers about your product or company, which is a harsh but essentially universal truth. Yes, you may be ecstatic about your new service or rapid expansion, but others are unconcerned. They’re too preoccupied with attempting to solve their individual problems and meet their own requirements.
Too many blogs are crammed with openly promotional content, indicating that the goal isn’t to provide value to customers, but rather to increase sales. No one will subscribe to a blog that publishes article after article endorsing its own product. People read blog postings to learn something new or to be entertained, not to see advertisements.
“However, isn’t the goal of a blog to increase sales?”
Sure! Blogging, on the other hand, is a long-term plan.
Provide useful material that is relevant to your target clients instead. Then, get them to sign up for a newsletter or download a report that contains industry-specific information. Once you have the person’s email, you can send them a personal email asking whether they have any queries about your product or if they would like to try it out for free or receive a discount.
The vast majority of your blog’s visitors will never become clients. That’s fine, though. Continue to create quality content, and your viewers will share your pieces with their networks, boosting your chances of getting spotted by potential customers.
Maintain a blog that focuses on education rather than earnings, and your sales will improve as well.
Your editing schedule is erratic:
With the advent of other information outlets, such as your Twitter and Facebook feeds, it’s become less vital to write a new piece every day. Your loyal readers, on the other hand, should expect to hear from you on a regular basis. Understand that content marketing is a strategy, which necessitates extensive planning. If the purpose of your blog is to move visitors along the sales funnel, the regular publication should be a part of your content strategy. Furthermore, your blog entries might produce a significant amount of information for our other platforms.
If a few months pass without seeing an update, it’s all too simple for anyone to recall that they subscribe to your blog. Then, when an article appears unexpectedly in their email, they dismiss it or, worse, designate it as spam.
Many content writers find that their inspiration and production fluctuate. They could easily produce 2 or 3 pieces of material in a week! However, after exhausting themselves with this barrage of stories, they were unable to write anything else the next week.
If you find yourself in this situation, consider scheduling a couple of items every week and storing the rest to fill your editorial calendar in the future. You won’t forget your readers if you have adequate content 2-4 weeks ahead of time, and you’ll save time and stress by not having to create a steady stream of content when it’s simply not possible.
Your material isn’t getting the attention it deserves:
It’s crucial for everyone, but it’s especially important for a new blog. If you don’t disseminate your content properly, no matter how appealing it is, it will never have the desired impact.
When you push “publish” on your CMS, your content marketing plan shouldn’t end there. In reality, this should only be the start. Spend the next week distributing the piece on social media, emailing it to newsletter subscribers, and personally sharing it with specific industry influencers who might want to share it on social media or link to it in a post of their own.
No one will promote your blog more than you, so make sure you devote the time and effort required to ensure its success. And as little as 7 hours per week put in social media marketing, over 81 percent of marketers see an increase in visitors.
There’s a reason why seventy percent of businesses employ someone in charge of their content strategy: it’s time-consuming! Even a one-man firm, though, can benefit from strategic content marketing. Commit to generating high-quality, targeted material that adds value on a regular basis shares it with your connections, and watches your audience increase.