5 Ways Your Brand Can Gain Traction on Instagram

 

Is Instagram a key for your company? It’s not as simple as it used to be to stand out as a business and gain substantial momentum on Instagram. If that’s the case, how do you plan to stand out from the crowd? If you’re having trouble attracting attention on Instagram, the five strategies below may be able to help you establish momentum on this image-based social network.

 

  1. Complete your bio:

 

Tell folks who you are, what you’re about, and what you are doing. You must present them with sufficient knowledge to enable them to determine on the spur of the moment whether or not they must follow you. Because your bio is the only location on Instagram where an activation link can be posted, make sure to include a link to your site here as well. 

Participate in stories. When visitors first come across your Instagram feed, they are inclined to engage with your Instagram stories. Ensure your stories consistently have something happening. That information should be engaging for anybody who encounters it, as well as clear, attractive, and original. Don’t share low-resolution. Post things that are related to your profile!

Concentrate on the photographs. Although we previously stated that your entire brand must be consistent, pictures are, without a doubt, the most crucial aspect. As a result, make sure your Instagram feed is consistent, high-quality, and innovative.

 

     2. Use Hashtags Appropriately:

 

Hashtags are just here to stay, whether you like them or not, and Instagram users are huge hashtag users. While other social media platforms allow users to add a hashtag or two, it’s not uncommon to see 5 or even more hashtags per photo on Instagram. If you can incorporate a useful hashtag or three into your photographs, you’ll enhance the likelihood that others outside your network will notice them. It broadens your reach to a new audience and may result in new followers. 

 

3. Display Your True Self:

 

The nicest thing about Instagram is how simple it can be to show off how fantastic you and your business are. Accept this by providing photographs that showcase your firm’s best features. Display the people who make your product great, your product lines, and even your clients with behind-the-scenes, VIP access only content like your workspace, which is awesome and fascinating stuff only found in your workplace. You trust in your firm, and your staff do too; now it’s up to you to persuade your audience to believe in you as well.

 

4. Take part in social activities:

 

It’s not called a social network for the sole purpose of broadcasting your message and then disappearing. It’s social because you’re supposed to interact with others. Like and comment on the pictures of other like-minded or complementary brands and people. If someone leaves a comment on one of your photos, it’s only courteous to respond. Don’t isolate yourself; keep it sociable and exciting.

 

5. Using Third-Party Apps:

 

While Instagram has a lot of cool tools and filters that could make even the worst photos look beautiful, there are a lot of third-party apps for your phone that can make your photos look even better and more intriguing. On my Android device, I use the Photo Grid app, which allows me to make image collages, apply filters, and even add backgrounds to my photos. Camera Zoom FX, an Android camera substitute that also allows you to edit photographs, create collages, add effects and stickers, and touch up images, is another favorite of mine. There are a number of photo software options for both Android and iOS devices that enable you to do far more with your photos than Instagram does. You have a greater chance of being seen if you share photographs that have been cleaned up and altered outside of Instagram because viewers get used to seeing the same old filters added to pictures, but something fresh will stand out.

 

Takeaway:

 

Instagram continues to be a popular channel for marketers to connect with their customers, particularly millennials. When added to its existing user base and advertising tools, Instagram’s new features make it a powerful tool that should not be ignored in 2022.