10 Website Performance Metrics You Should Know

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Your website must be functional if you wish to thrive in internet marketing.

How can you determine if it’s working or not? The importance of website performance indicators cannot be overstated.

The issue is that Google Analytics and other tracking tools provide a plethora of metrics. Determining how your site is functioning — or even which data you should track — can be difficult.

The indicators that create the shape of your site’s traffic, from bounce rate to page views, might be difficult to discern.

Furthermore, some of those measures aren’t particularly important in the long run.

In this blog post, I’ll go through ten website performance measures that will assist you determine how well your site is doing overall.

What Are the Benefits of Tracking Website Performance Metrics?

Aside from the cost and time commitment needed to construct and manage a website, measuring website performance metrics allows you to see how users interact with your various pages.

You can see whether they’re following the road you’ve laid out for them by distinguishing their behaviours and motions. If they aren’t, you may alter and optimise the pages to get visitors to make the conversion you want.

Metrics on your site could also allow you to track and diagnose problems with:

  • Your content strategy’s impact
  • Rank of keywords
  • The most effective traffic sources
  • Paid ad performance
  • Rates of conversion

Basically, you must track the site performance indicators if you want to know if your internet marketing efforts are paying off. However, the specific metrics you track will differ depending on your sector, target audience, and even where consumers are in the marketing funnel.

Which Website Performance Metrics Should You Monitor?

Website analytics provide you a clear picture of how well your company is doing. While the term metrics may appear intimidating at first, it should not be; these data are just there to assist you.

Before you start tracking every available indicator, figure out which ones are most important to your company.

It can be determined by examining your objectives. If you want to climb to the top of Google’s first page, you need to keep track of metrics that are related to search performance. 

If increasing web sales is your quarterly objective, you should keep track of conversions, as well as how visitors behave on the site and when cart abandonment occurs.

In other words, the metrics you track should be directly related to your objectives. While it may be appealing to cherry-pick the numbers that portray your company in the best light, real change and potential come from finding opportunities for progress.

The Top 10 Website Performance Factors to Focus On

While the metrics you follow will vary depending on your specific goals, there are ten website performance measures which provide a 360-degree perspective of your website’s performance regardless of business criteria.

1.Website loading time – While the word “website speed” may bring up images of loading times, there’s a lot more to this number. As people’s attention spans shrink, it’s more important than ever to assess how well your site performs in a variety of speed-related aspects. Here are a few of them:

Time taken for site title:

This time measurement refers to the time it takes for a visitor to request your website and for your site title to appear on the browser tab. For visitors, this is important because a quick title appearance assures them that your site is trustworthy.

Time taken for Content to be delivered:

This time measurement refers to how long it took for content to appear in the browser after a user request. The faster it happens, similar to the time to title, the more likely the user would stay on the website.

It’s Interaction Time!

When it comes to how long a visitor would stay on your site, time to interact refers to the time it takes from request origination to when the visitor may take an action.

While there are more in-depth measures linked with website performance, focusing on these three can be a good place to start when looking to improve your site’s overall speed.

While there are more in-depth measures linked with website performance, focusing on these three can be a good place to start when looking to improve your site’s overall speed.

2.Quantity of Assets:

The components that make up your page are referred to as “assets.” Consider the following: written content, audio, video, and so on. Each of these items takes time to load behind the scenes. When you have a lot of assets on a page, it will take a long time for it to load.

There are numerous tools available to determine the size of your page and assets. If your assets are slowing down your site’s load time, you may always host them on an external site to improve on-page load time.

3.Rate of Error:

This indicator measures the amount of request issues your site generates as a % of total requests. If you notice a significant increase in these numbers, you’re likely to run into a huge problem. You can diagnose and correct problems before they happen if you keep an eye on the error rate. But, if you don’t keep an eye on your error rate, you could run into problems that bring your entire site down and force you to rectify things in real time.

4.Bounce Rate:

This indicator measures the number of visitors who leave your site soon after entering. A high bounce rate could have a negative influence on SEO because it can indicate that your site isn’t delivering what it promised, in addition to influencing conversions and general performance.

Go to Behavior>Site Content>Landing Pages Report in Google Analytics to find your bounce rate, then scroll down to check bounce rates for particular pages.

5.Visitors with a Difference

This word refers to a single browser that has visited your site on a regular basis—daily, weekly, or monthly, for example. This measure is useful since it reflects progress.

While returning visits are beneficial, if you’re looking to expand your brand, you would like to see the number of unique visitors consistently increase.

This indicator can be found under the Audience tab in your Google Analytics account.

6.Source of Traffic:

Rather on relying solely on volume, you should determine where the traffic is originating from by examining traffic sources.

This is significant since it allows you to identify the source of your visitors: organic search, social networking sites, or referrals. When it comes to traffic sources, you want to have an evenly-weighted bag. You can rebalance your content approach if it’s leaning too much toward one source.

Click Google Analytics > Acquisition > All Traffic > Channels to check where your traffic comes from.

7.Rate of Conversion

In the marketing world, the goal is “conversion”.   When you track your conversion rate, you can determine the quality of the leads as well as the overall effectiveness of your site.

If you have a poor conversion rate but a high traffic rate, for example, you can deduce that your on-page conversion strategies aren’t as effective as those used off-site.

This data enables you to make changes to your site’s properties to better suit the demands of your visitors.

Navigate to Conversion and then Overview in Google Analytics to see your conversion rate.

8.Website’s Top Pages

You should always be aware of which pages on the site are performing the best—whatever that means for your specific objectives.

Keep a watch on which pages are converting and which aren’t to this end. You can replicate the success of one page throughout your entire site by analysing what works.

You should keep track of landing pages and exit pages as you evaluate which pages are doing the best.

Landing Pages:

It’s these pages that visitors see when they first visit your website. Because we all know you never have a second chance to make a good first impression, these sites must be optimised and run smoothly.

Access Google Analytics, then Behavior, Site Content, and Landing Pages to see how these pages are performing.

Pages of Exit

The last page a user sees before exiting their session is called an exit page. You can better optimise these pages by identifying them, encouraging users to remain longer.

Go to Behavior > Site Content > Exit Pages to learn more about your exit pages.

9.Keyword Positioning

Although search ranks are always changing, a sharp loss can be concerning.

Keyword ranking should be at the top of your list of SEO indicators to monitor.


These terms can assist you verify that your SEO strategy is functioning by allowing you to track your progress.

10.Creating Leads

You’re well aware that lead creation is critical to the success of your company. You’re also aware of how difficult lead creation may be, not to mention the fact that it’s a hazy area to navigate.

There are three essential website performance metrics that you should track to acquire a more analytical view of your lead generation strategy: bounce rate, average session duration, and click-through rate.

While we discussed bounce rate earlier, here are some reasons why you should monitor CTR and average session duration.


This metric determines how many site visitors interacted with a certain CTA and is crucial in calculating overall lead success.

Session Duration on Average

The average number of time a person spends on the site is referred to as Session Duration. Longer durations suggest more engaged consumers, but shorter durations indicate that modifications and optimization are required.

Frequently Asked Questions about Website Performance Metrics

1.What indicators do you use to evaluate the performance of your website?

Website performance indicators can be gathered using Google Analytics or a variety of other third-party technologies to give site owners a complete picture of their site’s performance.

2.What are the most effective website KPIs?

The click-through rate and average session time are the finest KPIs for a website.

3.How much does it cost to keep track of website metrics?

There are price-ranging programmes that can measure website performance metrics regardless of your budget.

4.How long does it take to keep track of website metrics?

While viewing your site’s performance takes only a few seconds, a longitudinal examination of your site’s performance over time is required to gain a true knowledge of its efficacy.

Conclusion on Website Performance Metrics

The above 10 website performance metrics will help you acquire a clear view of user activity on your site, as well as how your site is functioning overall, whether you’re constructing a brand-new site or simply wanting to tweak your existing site for better performance.

You may make your site considerably more user-friendly by optimising functions you can control, such as site speed and asset count. It will encourage visitors to spend more time on the pages.

While you may not be able to control how your users interact with your site on a technological level, you can surely improve content to influence their behaviour.

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